Curating and sharing the very best and latest industry news content is an immensely powerful marketing technique for recruiters who are looking to dominate their industry’s conversation and gain a significant advantage over their competitors.
Not only does such a policy ensure that the recruiter’s brand stays in the eye and mind of its audience 365-days-a-year, it can also bring with it a number of associated benefits which further helps the business to position itself as the premier recruiter in its industry and drive extra revenue.
By providing the most compelling news resource for their industry, recruiters can enhance their organisation’s standing as an industry thought leader and position their brand at the very centre of their business community, becoming the ‘industry editor’ and gaining a much greater share of influence.
By cutting through the mass of industry information available, providing clarity and a convenient way to digest all of the most compelling content, recruiters can serve their audience, engage with them more regularly, as well as deliver their own ideas and opinions to those that matter, thus directing the industry conversation.
Recruiters can also use content curation in order to reach out to, regularly engage and collaborate more effectively with all key stakeholders within their industry (both B2C and B2B) – employees, employers, publishers, industry bodies, industry events, advertisers and service providers – 365 days a year. This will help recruiters to gain a brand new audience for their business who, when their time comes to either hire or look for a new job, will have their company at front of mind.
Last but not least, recruiters can also give their candidate’s a much greater chance of success, by providing them with an industry knowledge hub, which will make them more educated about the industry in which they’re looking to secure a job.
Curating the industry news is a very powerful marketing strategy which will help any recruiter to take charge of their niche sector.